Ped fans, you’ve got to hand it to those Balouzians—they are one creative family! Before father Rafi founded Cydwoq and gained worldwide renown for his artistic handmade shoes, he was an architect. Following in his father’s footsteps (wearing fantastic shoes, no doubt), son Ari began designing eye-opening footwear several years ago, contributing to Cydwoq’s expanding line.

Rafi (left) and Ari (right).

Ari also continued to pursue music as a trained violinist and composer, collaborating on video productions and creating film scores. The name of his media company? Cliff Dweller. Now,  just as his father infused his architectural sensibility into Cydwoq’s designs, Ari is seeking to bring the unique aesthetic of his other creative endeavors to his shoes by launching the Cliff Dweller collection. Made by hand at the Cydwoq factory, with the same attention to materials and construction, Cliff Dweller boots, shoes, and sandals offer an edgy and modern twist on classic styles. Their inspiration comes from such eclectic sources as the city of Burbank, Dust Bowl Era work shoes, William Eggleston photographs, and films of the 1990s.

The results? See for yourself in Ped’s new Cliff Dweller selection! We are wildly, madly, head-over-heels in love them!

One thing you’ll notice right away is Ari’s interest in unusual treatments of vegetable-tanned leathers. The Cliff Dweller Runner will knock your socks off:

Are you swooning the way we are? The simplicity of this slip-on, with its elastic insets and single seam down the front, is attention-getting for its clean lines. But it’s the “Earth” leather, with shifting layers of teal, brown, and tan, that makes us sigh! (Ped also offers the Runner in “Desert Sky,” a rich brown with brushed grey strokes.)

Another kick-around shoe that has everyone at Ped HQ drooling is Cliff Dweller’s Thomas:

Ari’s interpretation of the moccasin is hip and swinging to the 9’s! It makes us think of what the Rat Pack might have worn poolside in Las Vegas. Yet for all its nostalgic charm, this easy flat is utterly modern and ideal for so many occasions. Just leave it by the door. (In addition to the luscious mustard shown, we have the Thomas in midnight blue—blue being the IT color of the season!)

Taking things in a slightly girlier direction, Cliff Dweller’s Norma is another lovely that simply slips on and looks terrific:

Taking a cue from father Rafi, who believes a woman’s arch is the sexiest part of her foot, Ari creates an open area of interest on the inside of this skimmer. Chic and lean, we love the Norma in midnight blue, but this sweetheart also comes in warm brown, both so versatile!

Requiring just an itty-bitty bit more work (adjusting a buckle), the Cliff Dweller Mary is Ari’s modern interpretation of a mary jane:

So much fun! My weakness for green is famous, and the luscious shade of this suede is fresh! I also love the rivet detailing and moccasin-like design. If green isn’t your cup of tea, you can opt for the Mary in sizzling red hot suede or cool midnight blue leather!

Finally, if you’ve been searching for the perfect travel sandal, your quest is over! The answer is Cliff Dweller’s Emma:

The Emma’s enclosed heel holds your foot securely, while the simple band up front lets your toes enjoy the breeze! The tie in front of the ankle adds sexiness, and the molded leather footbed keeps your soles happy mile after mile. The textured red leather version is spicy fun, but Ped also offers the Emma in go-with-everything chocolate brown.

What a bevy of beauties! When you put on a pair of Cliff Dwellers, your feet will feel right at home on the cutting edge!

We can’t wait to see what Ari has in store for us next fall!

Cliff Dweller founder and design genius, Ari Balouzian.

(Psst, did you see the spring-tastic Sweet Treat this week? It’s the sunny Vialis Elyse! Get a fresh 20% off by clicking “be sweet to your feet” in the upper right corner of any Ped page to reach the Elyse with the magic code to enter at checkout!)

Ped fans, it’s time for our bi-annual flash discount!!! Through this Friday, May 11, just enter “MAYDAY” at checkout and receive 20% off all full-price goods!

Something catch your eye on the Ped color wheel? Here’s how to reach it (clockwise from F+B’s fabulous green shoe at the top): Fiorentini + Baker Eliza Oxford, Argila Allie, Fiorentini + Baker Ding Clog, Coclico Yoni, Trippen Bora, Vialis Claudette, and Cydwoq Cobra.

Have fun shopping for ways to sashay through May (and June and July and August…) ! Remember, the discount code is pffft after Friday, May 11.

Have you noticed? For the past few years, designers have been showing sandals with socks on the runway. We admit, at first, we thought it was a little weird, but the look has grown on us. The spirit is retro, fun, and funky! However, it all comes down to pairing the right sock with the right sandal.

A great place to start is with Antipast’s picnic of summer socks, which we just unpacked at the Ped warehouse! Whether you wear these Japanese treats with closed-toe shoes or walk the cutting edge by synching them with heeled sandals, Antipast’s socks are guaranteed to bring smiles wherever you go!

An argyle sock defines “classic,” but, of course, Antipast’s Emiko and Junko give it a unique spin, mixing up the colors by adding a contrasting border at the top:

Feeling bold? Why not take the Antipast Cross Diamond Sock in blue in a decidedly un-classic direction by wearing it with the Vialis Arabelle? Dynamite!

Want to wear a flirty skirt with a taller sock? We’re crazy about Antipast’s Monet Knee High!

If you really want to make an impression (sorry, we couldn’t resist), imagine pairing the blue version with Fiorentini + Baker’s Floss slingback peep toe:

Antipast has so much fun playing with whimsical patterns, and this season, one of the juiciest jazzes up the  Citrus Socks:

Combine this sweet sock in black with Accessoire’s Tamba, though, and it takes a turn towards vintage chic:

As every Ped fan knows we have a thing for striped socks! So of course, we’re over the moon for Antipast’s Railroad Over The Knee:

Want to make sure everyone remembers you (and leave people with their jaws on the ground)? Then consider taking the sexy-schoolgirl look to the extreme by pairing the Railroad in red with the Argila Allie.

Like the idea but prefer to scale it back a notch? Go for the Railroad in trouser length.

We realize these looks aren’t for everyone, but if you have the arty verve to put them into action, they’re sure to turn heads! And let’s face it, just thinking about the possibilities makes getting dressed much more fun! There are plenty more Antipast styles to spark your imagination over at the main Ped site! So get psyched about socks!

(By the way, the Sweet treat this week is really, really, really sweet: Fiorentini + Baker’s Emma Boot! Click “be sweet to your feet” in the upper right corner of any Ped page to land at the Emma with the code that will bring a sugary 20% off at checkout! Mmmmmm, now that’s tasty!)

Ped fans, it’s no secret, we love C O L O R !!!! Granted, a neutral go-to shoe has its place in every woman’s closet, but slipping on a sandal, oxford, or boot in a knock-’em-dead hue is a sure-fire way to lift your spirits!

So we present a Ped ode to Roy G. Biv, patron saint of all things colorful!

R is for red, revved up and ready to go, all of which describe the new Cydwoq Indies!

R is also for riveting, which describes this boot both figuratively and literally since the construction is all rivets—not one stitch!

O is for orange (Laura’s favorite!), so juicy in Fiorentini + Baker’s Elgin Boot:

Although F +B calls this shade “Indian Red,” it’s a lovely and soft orange reminiscent of canyons at sunset. The perfect boot to wear with a floaty summer dress!

Y is for yellow, one of the “it” colors this season. Yellow always makes us smile, and Cydwoq’s Submit makes us smile even wider!

A great everyday sandal, the Submit is one to leave by the door (especially if that door is at a beach house)! Slip it on and off you go!

G is for green (Dayna’s favorite!) and all things good and growing. G is also for Germany, the birthplace of Trippen’s Fountain:

Let your cutting-edge style bust out like leaves in spring when you lace up this boot! Steal the scene with your green!

B is for blue, which exudes mystery and romance in a heel like Accessoire’s Safari:

What a way to make an entrance! Old Hollywood glamour is alive and sizzling in the Safari!

I is for indigo, the inky rich hue that’s almost black but not quite and much more interesting. Exhibit A (or should we say I): the Trippen Aloe.

See what we mean? What a delicious color for a tasty style that easily transitions from spring to summer to fall!

V is for violet, a color that always inspires oohs and aahs! How lovely it looks on Accessoire’s Sagan:

Tres chic! Buckle up this girly wedge, and feel the love as the compliments cascade over you!

All hail Roy G. Biv! And when you wear any of the above beauties, your feet will feel as good as the gold in the pot at the end of the rainbow!

(Psst, have you checked out this week’s Sweet Treat? It’s Coclico’s knockout Klucia! Simply click “be sweet to your feet” in the upper right corner of any Ped page to arrive at the Klucia with the magic code that brings 20% off at checkout! Set off sparks and break some hearts!)

When I say the word “clog,” what comes to mind? I’ll tell you what I used to envision: comfy but clunky shoes standing in front of the bulk granola at the health food store.

But that was before VIALIS!

Those Spanish geniuses have taken the humble wood-soled clog and transformed it into blue-flame hotness, creating designs more appropriate for the catwalk than the checkout line at the co-op. (Not that there’s anything wrong with that!) What Vialis hasn’t changed is the comfort; every sandal and shoe offers mile after mile of blissful walking.

Plus, Vialis shoes are beautifully made with an eye to craftsmanship and detail. Check out this video that demonstrates why Vialis is so special:

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Is your curiosity piqued to see Ped’s new Vialis clogs? Get ready to have your socks knocked off (which is just fine because every pair feels fantastic barefoot)!

Let’s get this party started with a style that’s both sunny and sexy, Vialis’ Mimi:

The perfect companion for  your favorite summer dress or clamdiggers, this sandal will make everyone smile! A t-strap always elongates the leg line, but this one’s extra special, thanks to the central raised seam with contrast top-stitching—a little accent with big impact! (We also have the Mimi in versatile black.)

Vialis uses a similar detail to good effect in the Arabelle:

You know how much I adore a green shoe, and this shade makes me swoon! Then again, the Arabelle also sets off fireworks in red! And like every pair of Vialis clogs, a suede-covered padded footbed keeps the wood sole comfy!

If you prefer a closed toe, Vialis has you covered(!) with the Sara:

Mi corazon! This flirt of a shoe will win admirers everywhere you walk! We love the clean design, accented only by the exposed nail heads around the perimeter. Plus the seamed toe creates such an elegant line. (You noir lovers will be happy to hear this knockout also comes in black!)

Looking for something a little more casual but still smokin’? Feast your eyes on the Vialis Claudette:

Low key enough for work but still hot enough for after-five cocktails, the Claudette is an ideal go-to shoe. Wear it to run errands! Wear it to the Riviera! It’s as versatile as they come! (Plus we also have this beauty in azul blue.)

Not high on heels? Don’t worry, Vialis has something for you, too! How cute is the Sophie?

We love the playful take on oxford styling, especially the slightly oversized ribbon lacing! So fun!

If it’s color you’re after (and as I told you last post, it’s the wave of the future), drink in the loveliness of Vialis’ Lulu:

Oo la la, Lulu! Could that azul blue nubuck be any juicer? Only Vialis could spin the classic mary jane into such a dazzling clog!

But what about just a regular clog, you say? Well, yes, Vialis has that, too:

Lean, clean, and devastatingly chic—that’s the Vialis Claris! We adore the sage green nubuck, but this favorite clog also comes in go-with-everything sand.

So, clunk no more in traditional clogs! Step up to Vialis’ wood soles with soul!

(Speaking of wood, have you seen this week’s Sweet Treat, the Argila Allie? Its sculpted wooden heel is truly a thing of beauty—along with the rest of its retro-inspired design! Buckle it up for 20% off when you click “be sweet to your feet” in the upper right corner of any Ped page, which will whisk you to the Allie with the magic discount code to enter at checkout.)