Ped fans, take a short break from holiday preparations or online ordering to watch this great video about our beloved Cydwoq, which we found posted at shoes.tv.

Isn’t Ari a doll? He’s the designer behind a lot of the latest styles coming out of Cydwoq, working alongside his dad, Rafi, as a true father-son team! Whenever we hear them talk about their philosophy and the effort they put into their shoes, it makes us so proud to carry Cydwoq! We’ve added a few new designs recently and gotten some of your favorites in new colors, so check out the freshest Cydwoq on the sidewalk:

You know by now that the oxford is the shoe of the moment, but Cydwoq’s Classic Oxford is really something special:

As Ari points out in the video, what sets Cydwoq apart is the cut and construction of the leather, as well as the internal architecture, which is so apparent in the way this oxford is put together. When I saw this design for men, I begged Rafi to adapt it for women, and he did! We love!

Another Cydwoq men’s design we cajoled Rafi into doing for women is the Sparta:

What a great lace-up bootie in beautiful washed grey leather! The Sparta’s so practical—easy to wear on all kinds of outings, and it’s sassy with skirts as well as stellar with jeans. (Bet you wish you’d had this number on when you went to pick out your tree!)

If you’re lucky enough to live somewhere unchallenged by wintry snow and ice (or if you carry your cool shoes with you to slip into after you’re out of your galoshes), you can’t beat Cydwoq’s brand new Smile Mary Jane for all-season cuteness:

Such a winner in every way, from the stylish ankle strap to the comfortable toe construction! If you have the good fortune to be going on a mid-winter vacation, this is the shoe to pack; it will take you through sightseeing during the day and out to dinner at night. Your tired feet will thank you for keeping them happy!

On the other hand, if what you really need is a good boot, you can’t go wrong with Cydwoq’s new Flood:

This Flood has everything to like: a practical mid-calf height; four adjustable buckles that require no fuss, thanks to an inside zipper; and twin exposed seams running up the back! Plus, the leather is emerald green!!! (You know how I love green…)

As for new colors, we now have the oh-so-chic Pi Bootie in antique silver (oo-la-la):

And the go-everywhere Buckle flat now comes in a to-die-for blue marble:

So whether you’re new to Cydwoq or a long-time fan, it’s a terrific time to indulge in a new pair! There’s nothing like shoes that feel good and that you feel good about wearing—which is the very essence of Cydwoq!

It seems like yesterday we were dancing through March and April, trying on all the new sandals in the Ped warehouse. Now we’re already in the second week of August? How did that happen??? We’re sad to see the long days of summer grow short, but one consolation to their coming to an end is the arrival of fall’s beautiful shoes and boots!

Want more good news? You don’t have to wait until the leaves start to turn to wear them! Ankle boots and heeled oxfords look terrific and utterly modern with flirty summer skirts!

Here’s a taste, fresh out of the boxes arriving daily at Ped HQ, to whet your appetite:

Who can resist the charms of Chie Mihara’s Vaive?

Yes, we’ve had this wonderful, rosette-embellished oxford before, but not in VIOLET!!! What a fabulous, head-turning color to take you through the rest of summer and right into fall!

Another old favorite that’s just arrived in a new color scheme is Giraudon’s Plug Loafer:

The latte-colored toe really calls attention to the wonderful perforated leather in Giraudon’s design. So cute!! We love the idea of pairing this play on men’s wear with a flouncy, girly dress!

Another colorful new style for transitioning from summer into fall is the Cydwoq Buckle:

The Italian leather in this über-modern flat is the most wonderful blend of wine and black. The zig-zag strap and square buckle also offer a refreshing break from all the lace-ups that are everywhere this season (not that we don’t adore lace-ups—we definitely do!).

We’re excited about all the new styles at Ped, but we confess one little boot has us in a particular tizzy: Cydwoq’s Iota!

We’ve loved a lot of lace-up ankle boots in the past, but, without a doubt, the Iota is our favorite engineer boot EVER! The way the leather comes together is wonderful, but what we like best is how the leather is an “aging” black, which means over time it acquires a brownish patina. So cool! In Japan, they have a special term, sabi, for the beauty that comes with time and wear!

Needless to say, there are more new designs to ooh and aah over at Ped’s main site, with still more on the way! Stay tuned, Ped fans because the sun may be setting on summer, but this fall promises to be spectacular!

Ped fans, did you hear about the discovery of the oldest known leather shoe? Archaeologists found it in an Armenian cave, and scientific testing has determined the lace-up bootie dates to 3653–3627 B.C. (holy cow!) and was worn by woman on her approximately size 7 right foot. Although its mate is missing,  there is no doubt a prehistoric fashionista wore this shoe because the sole bears the imprint of her big toe and shows evidence of having been repaired several times.

By Associated Press/Deptarment of Archaeology University College Cork. Provided by the Department of Archaeology University College Cork, Cork Ireland, this photo shows a well preserved and complete shoe that was recovered at the base of a Chalcolithic pit in the cave in Armenia.

This Armenian discovery is astonishing, but it doesn’t altogether surprise us. After all, Cydwoq founder, Rafi Balouzian, comes from a long line of Armenian shoemakers. In the early 1900s, Rafi’s grandfather was a renowned master shoemaker in Armenia, and Rafi’s  father also went into the business, establishing a factory that manufactured shoe parts.

After moving to the United States, Rafi himself went into fashion design, but left it briefly to pursue post-graduate degrees in interior architecture and environ- mental design. But the man is a walker, and, eventually, he walked right back into his  family’s shoe-making tradition, founding Cydwoq in 1996.

So, what do Cydwoq’s cutting-edge styles of today have in common with that Armenian shoe from 5600 years ago? More than you might think: Cydwoq’s handmade construction is all-leather, using carefully selected  hides that are vegetable-dyed and put together using water-based glues. And like the ancient shoe, all Cydwoq sandals, shoes, and boots conform to your foot over time for a custom fit. If you manage to walk through the sole or have any other problem, Rafi and his Cydwoq colleagues will happily make the necessary repairs.

Here are three of our latest Cydwoq additions, which showcase the long-long-long-long-long-established Armenian commitment to comfort, and durability, plus Rafi’s modern-day dedication to style.

Every time we look at Cydwoq’s gorgeous new Pi Bootie, we go a little weak in the knees. Fortunately, if we were wearing this beauty, we’d manage to stay on our feet because Rafi has placed the heel in just the right spot for maximum stability and comfort. Truly, the Pi is one for the ages—good design is timeless!

Another new style that’s captured our hearts is the Cydwoq Gamma:

What a great flat! Classic but utterly modern! Buckle up for a lifetime of easy walking.

Finally, here’s the Cydwoq Orient, which I think bears a slight resemblance to its long-lost ancestor:

Knit leather—could anything be cooler, both literally and figuratively? So fun to wear, this treasure will make you the talk of the town!

In The New York Times story about the discovery of the ancient shoe, Armenian doctoral student, Diana Zardaryan, who pulled the shoe out from its grass-lined storage spot, is quoted as saying, “To find a shoe has always been my dream.” We know just how she feels! Thank you, Rafi, for making our modern-day dreams come true.

(Incidentally, the “sweet treat” this week is another fantastic Cydwoq style: the Gaudi heeled sandal. You still have a few more days to click “be sweet to your feet” in the upper corner of any Ped page to reach the magic code that will give you a cool 20% discount on this summer stunner.)

Blue skies. The deep blue sea. Bluebirds. Blueberries. Some of the most wonderful things in nature are blue!

Here at Ped, we have quite a thing for blue. We love how it’s simultaneously dreamy, peaceful, and uplifting. (Not to mention romantic—there’s a reason why brides carry “something blue.”) Shades like turquoise add a jolt of color! Others, such as grey-blues, are nearly neutral and quietly add style.

Here’s a juicy sample of the many hues of blue at Ped.

Cydwoq sandals are de rigueur for the summer because they’re artistic and supremely comfortable. This season we decided to offer Cydwoq’s Hook in blue:

I bought this sandal myself in brown  a couple seasons ago, but this new blue version has turned my head. If you’re looking for the perfect companion to take on vacation, the Hook makes an ideal sight-seeing friend!

Another favorite shoe that we’ve refreshed in blue is Chie Mihara’s Vaive:

A cluster of violet-blue rosettes blooming on a heeled lace-up oxford—yes, please!!! The Vaive is the way to take your style to work!

Maybe you want something that’s airier than an oxford but not quite as breezy as a sandal? Then drink in the lovely blueness of Cydwoq’s new Border:

This wooden-heeled beauty is sophisticated enough for serious occasions, but it still let’s you celebrate that it’s summer outside! You’ll be as pretty as a bluebell!

If there’s one thing on which all Ped fans agree, it’s the fabulousness of Fiorentini + Baker boots. Meet Eden, the latest member of the Ped F+B family:

This boot’s a slice of blue paradise! Imagine how great it would look with a white prairie skirt and camisole on a hot summer day! Although the Eden danced out of the Ped warehouse as soon as it arrived, we have more on the way. Let us know if you’d like to be notified when the next shipment of Eden lands.

But there’s more blue than just shoes at Ped. Drink in the beauty of the linen Seville scarf that just arrived from Sophie Digard in Paris:

A lacy wonder, this scarf’s sky-blue background makes all the other colors sing so harmoniously! As with every Sophie design, we suggest you zoom, zoom, zoom at the Ped site to appreciate the intricate artistry of the work.

One way to keep a blue sky with you, no matter what the weather, is to slip a Jamie Joseph ring on your finger. Then you can just look at your hand for a little pick-me-up. One of our favorites is her Rainbow Moonstone ring:

The stone’s depth and luminosity are so spellbinding!

Finally, opening your wallet becomes a much less stressful experience when it’s made of wonderful blue leather:

“Yvs Klein Blue” is our new favorite color for 49 Square Miles’ Clingy Wallet!

Oh, and by the way, you can get this week’s Sweet Treat—Cydwoq’s Flap Bag—in teal, which is the loveliest blue green!

Just click “be sweet to your feet” in the upper right corner of this page (or any Ped page) to be whisked to the Flap, where a magic code awaits to enable you to knock 20% off the price at checkout.

So, head over to the Ped site to find your favorite blue to help you keep the blues at bay. Only blue skies for Ped fans!

We Ped-sters tend to resist trends, but I admit we’ve fallen hard for the latest “in”: platform sandals! Wedges and sky-high heels have dominated the runway for several years, but now they’ve received a jolt of retro power via the addition of platforms á la the 1970s (and before that, the 1940s). This vintage kick has more going for it than just being cute; it makes adding a few inches of height oh so comfortable. With a 1.5″ platform up front, a 4″ heel suddenly becomes a cinch to wear because the pitch is only 2.5″. No pain, all gain!

We went a little crazy with the platforms this season, but we think you’ll agree each one is something special. Here are just a few to whet your appetite for height.

There’s no better way to welcome warm weather than with a big pop of color! So, say, “Good day!” to Chie Mihara’s Hito:

You’ll be walking sunshine in this curry suede number! Make that tall walking sunshine because the wedge is a sassy 4″—but figure in the 1.25″ platform, and the pitch is an easily manageable 2.75″. You’ll have your head in the clouds from all the compliments swirling around you!

Another platform that seems like summer incarnate is Cordani’s Erin:

Who doesn’t love an espadrille? The combination of the braided raffia on the platform and the pistachio green suede is so fresh!

These shoes may look substantial, but all of them are light on your feet. Case in point,  Coclico’s cork-soled Metalmark:

We love the modern, urban edge the straps and rivets bring to this sole that’s reminiscent of disco days.

Speaking of 1970s vibes updated for the 21st century, check out Chie Mihara’s Riana:

The laser-cut circles that form the straps on this chunky-heeled platform really come to life once this beauty is on your foot. The 3″ heel—which would be fine even without the platform—is super easy with the 1″ lift up front.

But if you’re a little more ambitious about enhancing your height and setting fire to the streets, then look no further than Chie’s Voy:

Ay, caramaba! This knockout is so hot it just might give the sidewalk blisters (but never your tootsies)! You’ll be a modern-day disco inferno walking on the Voy’s 4.5″ heel, but the 1.25″ platform in front will keep your stride cool and confident.

Head over to Ped’s main site for even more ways to stand tall while staying comfortable. We’re sure you’ll find a platform to believe in!