Posts Tagged ‘Armenia’

The Armenian connection

Saturday, June 26th, 2010

Ped fans, did you hear about the discovery of the oldest known leather shoe? Archaeologists found it in an Armenian cave, and scientific testing has determined the lace-up bootie dates to 3653–3627 B.C. (holy cow!) and was worn by woman on her approximately size 7 right foot. Although its mate is missing,  there is no doubt a prehistoric fashionista wore this shoe because the sole bears the imprint of her big toe and shows evidence of having been repaired several times.

By Associated Press/Deptarment of Archaeology University College Cork. Provided by the Department of Archaeology University College Cork, Cork Ireland, this photo shows a well preserved and complete shoe that was recovered at the base of a Chalcolithic pit in the cave in Armenia.

This Armenian discovery is astonishing, but it doesn’t altogether surprise us. After all, Cydwoq founder, Rafi Balouzian, comes from a long line of Armenian shoemakers. In the early 1900s, Rafi’s grandfather was a renowned master shoemaker in Armenia, and Rafi’s  father also went into the business, establishing a factory that manufactured shoe parts.

After moving to the United States, Rafi himself went into fashion design, but left it briefly to pursue post-graduate degrees in interior architecture and environ- mental design. But the man is a walker, and, eventually, he walked right back into his  family’s shoe-making tradition, founding Cydwoq in 1996.

So, what do Cydwoq’s cutting-edge styles of today have in common with that Armenian shoe from 5600 years ago? More than you might think: Cydwoq’s handmade construction is all-leather, using carefully selected  hides that are vegetable-dyed and put together using water-based glues. And like the ancient shoe, all Cydwoq sandals, shoes, and boots conform to your foot over time for a custom fit. If you manage to walk through the sole or have any other problem, Rafi and his Cydwoq colleagues will happily make the necessary repairs.

Here are three of our latest Cydwoq additions, which showcase the long-long-long-long-long-established Armenian commitment to comfort, and durability, plus Rafi’s modern-day dedication to style.

Every time we look at Cydwoq’s gorgeous new Pi Bootie, we go a little weak in the knees. Fortunately, if we were wearing this beauty, we’d manage to stay on our feet because Rafi has placed the heel in just the right spot for maximum stability and comfort. Truly, the Pi is one for the ages—good design is timeless!

Another new style that’s captured our hearts is the Cydwoq Gamma:

What a great flat! Classic but utterly modern! Buckle up for a lifetime of easy walking.

Finally, here’s the Cydwoq Orient, which I think bears a slight resemblance to its long-lost ancestor:

Knit leather—could anything be cooler, both literally and figuratively? So fun to wear, this treasure will make you the talk of the town!

In The New York Times story about the discovery of the ancient shoe, Armenian doctoral student, Diana Zardaryan, who pulled the shoe out from its grass-lined storage spot, is quoted as saying, “To find a shoe has always been my dream.” We know just how she feels! Thank you, Rafi, for making our modern-day dreams come true.

(Incidentally, the “sweet treat” this week is another fantastic Cydwoq style: the Gaudi heeled sandal. You still have a few more days to click “be sweet to your feet” in the upper corner of any Ped page to reach the magic code that will give you a cool 20% discount on this summer stunner.)

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