Archive for the ‘Cydwoq’ Category

The Armenian connection

Saturday, June 26th, 2010

Ped fans, did you hear about the discovery of the oldest known leather shoe? Archaeologists found it in an Armenian cave, and scientific testing has determined the lace-up bootie dates to 3653–3627 B.C. (holy cow!) and was worn by woman on her approximately size 7 right foot. Although its mate is missing,  there is no doubt a prehistoric fashionista wore this shoe because the sole bears the imprint of her big toe and shows evidence of having been repaired several times.

By Associated Press/Deptarment of Archaeology University College Cork. Provided by the Department of Archaeology University College Cork, Cork Ireland, this photo shows a well preserved and complete shoe that was recovered at the base of a Chalcolithic pit in the cave in Armenia.

This Armenian discovery is astonishing, but it doesn’t altogether surprise us. After all, Cydwoq founder, Rafi Balouzian, comes from a long line of Armenian shoemakers. In the early 1900s, Rafi’s grandfather was a renowned master shoemaker in Armenia, and Rafi’s  father also went into the business, establishing a factory that manufactured shoe parts.

After moving to the United States, Rafi himself went into fashion design, but left it briefly to pursue post-graduate degrees in interior architecture and environ- mental design. But the man is a walker, and, eventually, he walked right back into his  family’s shoe-making tradition, founding Cydwoq in 1996.

So, what do Cydwoq’s cutting-edge styles of today have in common with that Armenian shoe from 5600 years ago? More than you might think: Cydwoq’s handmade construction is all-leather, using carefully selected  hides that are vegetable-dyed and put together using water-based glues. And like the ancient shoe, all Cydwoq sandals, shoes, and boots conform to your foot over time for a custom fit. If you manage to walk through the sole or have any other problem, Rafi and his Cydwoq colleagues will happily make the necessary repairs.

Here are three of our latest Cydwoq additions, which showcase the long-long-long-long-long-established Armenian commitment to comfort, and durability, plus Rafi’s modern-day dedication to style.

Every time we look at Cydwoq’s gorgeous new Pi Bootie, we go a little weak in the knees. Fortunately, if we were wearing this beauty, we’d manage to stay on our feet because Rafi has placed the heel in just the right spot for maximum stability and comfort. Truly, the Pi is one for the ages—good design is timeless!

Another new style that’s captured our hearts is the Cydwoq Gamma:

What a great flat! Classic but utterly modern! Buckle up for a lifetime of easy walking.

Finally, here’s the Cydwoq Orient, which I think bears a slight resemblance to its long-lost ancestor:

Knit leather—could anything be cooler, both literally and figuratively? So fun to wear, this treasure will make you the talk of the town!

In The New York Times story about the discovery of the ancient shoe, Armenian doctoral student, Diana Zardaryan, who pulled the shoe out from its grass-lined storage spot, is quoted as saying, “To find a shoe has always been my dream.” We know just how she feels! Thank you, Rafi, for making our modern-day dreams come true.

(Incidentally, the “sweet treat” this week is another fantastic Cydwoq style: the Gaudi heeled sandal. You still have a few more days to click “be sweet to your feet” in the upper corner of any Ped page to reach the magic code that will give you a cool 20% discount on this summer stunner.)

As the temperature rises, Ped’s prices fall!

Monday, June 14th, 2010

Hey, Ped fans, we haven’t officially announced our summer sale yet, but we’ve  already started the price-cutting party—and, of course, you’re invited! The Ped warehouse is only so big, and since our fall shipments are due to arrive any day, we need to make some room! Now’s the time to grab a hot summer style at a deliciously cool price.

Here’s just a taste of what awaits you at the main site:

One of our favorite sandals this season is the Cydwoq Vintage Iron:

Cut with graceful precision, it’s the picture of artistic sophistication. Yet this flat is easy to wear anywhere! Lovely at $252, it’s even prettier at $199.

We’ve fallen in love with platform wedges this summer, and Accessoire’s Iseult is one of our biggest crushes:

All of the height with none of the pain, and such a gorgeous color! If you haven’t tried our Accessoire line from France, now is the perfect time to discover how deliciously comfortable their designs are. Wonderful at $292, the Iseult is even easier to slide into at $233.

Speaking of fabulous wedges, they don’t get any more fabulous than Coclico’s Whisp:

Between the lightweight cork sole, the zipper up the back, the sinfully soft leather, and the Whisp‘s works-with-everything color combo, there’s a lot to like! Sexy at $364, it’s even more seductive at $298.

Another sandal with smokin’ sex appeal is the Cordani Tia:

You’ll set the streets on fire when you step out in this sizzler, but your tootsies will stay cool and comfortable because that’s Cordani’s specialty! Worth every penny at $328, the “wow” becomes “WOW!” at $262.

There are plenty more wallet-pleasing reductions at the Ped site, so click on over and see what strikes your summer fancy. With deals so sweet, don’t your feet deserve a little sugar?

(Incidentally, we are offering the absolute sweetest “Sweet Treat” this week: Fiorentini + Baker’s Eternity Boots. For those who complain we never put the Eternity on sale—and you know who you are—here’s your chance to score a pair of the best boots ever for 20% off. Just click “be sweet to your feet” in the upper right corner of any Ped page to reach the special discount code. But act fast because this super sweet treat will only last seven days!)

May’s winning Tale of the Sole: Emily gives Ped its close-up in Cannes!

Friday, June 4th, 2010

Via our shoes and accessories, Ped has traveled to lots of exotic destinations and participated in all kinds of exciting events, but none more glamorous than the Cannes Film Festival! We recently tagged along to the international see-and-be-seen scene with terrific longtime Ped customer, Seattle-based Emily Glassman, who is the head of Marketing and PR for the Internet Movie Database (imdb), the go-to online source for all movie-related information.

In mid-May she wrote, “I love you/your shoes/your site SOOO much. Thanks for making it so easy and fun to shop,” and then she added, “I’m headed to the Cannes Film Fest tomorrow and am delighted to be bringing four pairs of Ped shoes with me!!” Now there’s a Tale of the Sole!!! We excitedly asked Emily to send us a few photos of Ped’s visit to Cannes via her feet, and she obliged.

Emily's Cydwoq Heli sandals look right at home among the yachts on the French Riviera.

If you, too, want to get the canny Cannes Cydwoq look, alas, we don’t have the Heli this year… BUT we do have Cydwoq’s Naked sandal, which is a close—and cute!— approximation (ankle strap and all)!

Emily also looked chic in her Chie Mihara Rocosa heeled sandals!

Emily rocking the boyfriend jeans with her Chie Mihara R0cosa.

Whatever she’s directing, we’re on board with it, given how gorgeous she looks in her Chie’s! When she sent us this photo, she wrote, “Dayna: more Cannes happiness in my glorious AND comfortable Ped shoes. If only I had worn nothing else all week long.”

After reading and seeing (and dreaming) about Emily’s strolling among the rich and famous and fabulously talented in her Ped shoes, our smiles couldn’t be any wider. So, for making our month by taking Ped along to hobnob with the film glitterati in France, we are delighted to give Emily $100 in Ped credit!

Do you have a Tale of the Sole? Tell us—and show us (we LOVE pictures!!!)—what happened to you while wearing a Ped item, and you, too, might be the recipient of $100 in Ped credit. Each month we pick the most sole-ful tale to share on the blog. So, let us know what in the world you’ve been doing in your Ped!

(Incidentally, another shoe with movie-star quality is Cordani’s Tia sandal, which just happens to be this week’s “Sweet Treat.” Click “be sweet to your feet” in the upper right corner of any Ped page—including this one—and get 20% off this super-sexy heeled style!)

Wooden you like a sandal clog?

Saturday, May 22nd, 2010

Some of you Ped fans have let us know how much you adore clogs! It’s true there’s nothing like the feeling of wood beneath your feet—so solid yet comforting. But we wouldn’t be Ped if we simply offered run-of-the-mill clogs, especially when we know your toes want to be free to enjoy the summer! So, we combed our sources to find a few especially beautiful wood-bottomed sandals that will speak to your stylish souls as well as your soles.

Although we hate to play favorites (we truly love all our shoes), Trippen’s Ritzy is the stand-out style of the season:

It is just IT! Starting with the fabulous way the supple black leather crisscrosses and wraps around your ankle and ending with how the wooden sole gives you a window on the world beneath your heel, the Ritzy is like no other sandal out there. Fun, edgy, and sexy!

Another clog sandal with head-turning power is Giraudon’s Riley:

The lines of this airy peep-toe are so interesting, and we love how the ankle lacing gives the subtle suggestion of an ankle boot. Absolutely of the moment! (And the gold lining is so fun!)

But maybe what you like in a clog is the ability to just slip it on and go, in which case Trippen has your number with the Zen:

Nothing could be simpler to wear, yet the Zen still has enough ‘zazz to make any outfit juicy! After all, who doesn’t love a red sandal?

Another easy-to-wear style with a sole of hand-sculpted wood is the Cydwoq Revolt, a perennial Ped favorite:

Cute and practical, this sandal makes a great traveling companion (slide off, slide on when navigating airport security). And because it’s from Cydwoq, you know the Revolt’s leather will comply with the shape of your individual foot for a custom fit.

So, clog lovers, choose whichever wood-soled siren sings your name, and take a solid step into summer!

(Psst, just fyi, this week’s “sweet treat,” Cydwoq’s Proud, will only be especially sweet for a couple more days, so click “be sweet to your feet” in the upper right corner for 20% off while you still can.)

Leather and lace

Tuesday, May 11th, 2010

Sure, we love slides at Ped, and we adore boots with buckles. Nevertheless, a little lacing goes a long way in terms of adjustable comfort and style! Whether it’s a classic oxford from Fiorentini + Baker or an innovative flat from Trippen, we enjoy a shoe that ties things up with a bow or knot. So, allow us to present a visual ode to the lace-up in all its lovely variations!

First up, one of the cutest shoes on the block this spring—Trippen’s Fish:

Wonderfully light, this little brown flat is so flirty with the way its leather laces weave through the front and back before twining around your ankles. Tie them in front, knot them in back—Trippen leaves the choice up to you! What’s certain is how comfortable your tootsies will be skipping down the streets of Prague, Perth, or just your hometown in the Fish!

But if ankle wraps aren’t your cup of tea, then maybe Trippen’s ultra-innovative Pull will appeal to your love of lacing:

We love the crazy way the elastic lacing crisscrosses the front before winding up in an adjustable knot behind your heel. This great travel shoe comes in both luscious teal and cool jade green.

Another shoe with out-of-the-ordinary lacing is Cydwoq’s Proud:

With this flat, there’s nothing to adjust—just slide in your foot and the elastic lacing automatically creates a glove-like fit. So clean, so chic, so cutting-edge—but still so versatile because the Proud literally goes with everything!

Sometimes, we like to change things up! Lots of you know the Fiorentini + Baker Emma Boot laces in the back, but did you know Trippen’s cut-front Fence ankle boot also features lacing in the back?

In a word (and no offense):  badass!

Then again, nothing beats the classic oxford for lace-up goodness. We’ve got two new ones in the house. Giraudon’s Plug Loafer is actually an old fave from years ago:

We love this traditional black shoe because it’s thoroughly modern with its perforated leather over the toe and four-eyelet lacing.

If you prefer to juice up your oxford with a blast of color, though, get an eyeful of Fiorentini + Baker’s latest:

It’s got all of F+B’s famed Italian construction in a glorious green package (and it comes in blue, too) all tied up with a bow!

By the way, have you checked out this week’s “sweet treat,” Argila’s Zoe? It takes lacing to a whole new level of sauciness:

Just click “be sweet to your feet” in the upper right corner of any Ped page (including this one) to get 20% off this flirty heeled sandal!

So, lace up, ladies—in any of these great shoes, you’re sure to have a string of admirers tied around your little finger!

Ped Shoes on Instagram

 
Hi. We're Ped.
We travel the earth looking for cool things for Ped: The Ultimate Online Boutique. Take a minute to meet us.
Don't take our word for it.
Connect with us on:
Follow Ped on Instagram!    Follow Ped on Pinterest!    Follow Ped on Facebook!
Join the list. Be the first to know.
(we promise we won't share your email address with anyone. ever. pinky-swear!)
©2014 Ardour Inc. / Ped Shoes
all rights reserved
Terms of Use